Event Overview and Positioning
Pride Show 2026 will take place on June 26–27, 2026 at BEAT Active, Bangkok International Trade & Exhibition Centre (BITEC), Bangna. Supported by the Tourism Authority of Thailand (TAT), the Thailand Convention and Exhibition Bureau (TCEB), Deutsche Bank, and a range of domestic and international partners, the expo is positioned as a business platform connecting multinational corporations, listed companies, government agencies, and LGBTIQ+-owned SMEs. It is the largest LGBTIQ+ business and cultural gathering in Asia during Pride Month.
Gritapat Setachanatip, Managing Director of organizer Messe Asia Co., Ltd., described the event as a mechanism for converting social momentum into measurable economic value, targeting a pink economy exceeding THB 10.3 billion (approximately USD 280 million) and establishing Thailand as Asia's hub for the diversity economy.
Flagship Event: Asia's First "Ring the Bell for LGBTIQ+ Equality"
On June 26 from 5:00 PM, Pride Show 2026 will host Asia's inaugural edition of the global "Ring the Bell for LGBTIQ+ Equality" campaign. The initiative is led by OHCHR, the UN Sustainable Stock Exchanges Initiative (SSE), the UN Global Compact (UNGC), Koppa, and Open for Business, with the Stock Exchange of Thailand, Deutsche Bank, and UNDP Thailand serving as official co-hosts. Fourteen stock exchanges worldwide have joined the campaign to date, with Thailand the first participant from Asia.
Business Programming and Exhibition
The two-day programme includes a B2B ESG Forum featuring senior public, private, and civil society speakers; a forum positioning Thailand as a destination for quality and medical wellness tourism; DEI workshops for executives and HR professionals; and the T*Factor - RerdTalk thought leadership platform.
Exhibition zones include Sponsor Hubs, a VIP Business Matching area connecting LGBTIQ+ SMEs with large-organization procurement pipelines, Interactive Brand Experience zones, and the Pink Market for commercial and creative goods.
Drag Arena International
On June 27, Drag Arena International — produced by Yellow Channel, Thailand's leading drag production house — will feature 11 performers from six Asian countries and territories: Taiwan, Malaysia, South Korea, the Philippines, Vietnam, and Thailand, competing for total prize money of THB 160,000. Thailand's national drag competition also concludes with its Grand Finale on June 27, with 13 contestants vying for THB 100,000 in prize money and a platform as a leading representative of Thailand's next generation of drag artists.
Tickets and Information
Tickets: ticketmelon.com/MesseAsia/prideshow2026
Official website: prideshow.org/prideshow2026
Asian Editorial Department: Lu Junxiu